Nurture Marketing was born from an initial engagement with Microsoft over two decades ago. Our original founder, James P. Cecil III, was the host of an ongoing series of C-Level roundtables. Microsoft believed that one day technology decisions would be made by business decision makers. They asked Jim to share his findings from the roundtables to understand the future buyer. From this engagement, the principles of nurturing personal business relationships were formulated. Today, the principles of Nurture Marketing are more important than ever as buyers engage very late in the buyer’s journey and relationships are formed via digital engagement. Applying these principles to integrated omnichannel programs assures success will follow. Nurturing has been proven over time to be the only successful methodology to sustain growth.