Nurture Marketing
About Nurture Marketing
Nurture Marketing is the home of Integrated Omnichannel Nurturing strategies that will allow you to grow and retain your client base. Today’s prospects and clients have the information they need to make a purchase decision at their fingertips. They often do not contact suppliers until a purchase decision is made. Therefore, you must develop a trusted relationship with the audience via Digital Engagement or “ongoing nurturing” of the relationship. Our team can help your team by either teaching the principles of Nurture Marketing or by executing programs on your behalf.
JAMES P. (“JIM”) CECIL – A TRIBUTE
Protecting the Legacy
By Eric S. Rabinowitz
About a dozen years ago I attended a marketing symposium sponsored by Microsoft. One topic caught my attention, Nurture Marketing. Since I had been in business with the person that coined the Nurture term, I was very interested in attending this session. Although it might not always seem that way, I am very open to different interpretations of Nurture Marketing. For those people that knew James Paschal Cecil, or “Jim” as we called him, you know it was the joy of his life to hear people speak about the genre that he created known as Nurture and/or Drip Marketing.
Our Team
ERIC S. RABINOWITZ
Eric Rabinowitz brings decades of Channel experience to Nurture Marketing. From his history as a founder of New York-based Leveraged Technologies, which served most of the large players on Wall Street, to the development of the Microsoft Dynamics Partner Boot Camp, to his recent award-winning presentations at Microsoft Inspire, Eric understands the challenges of IT Channel vendors, resellers, distributors, ISVs and MSPs, as well as anyone else in the industry. Eric also served as the President of the New Jersey Chapter of the International Association of Microsoft Channel Partners (IAMCP) and, following his tenure, continues to serve on the organization’s Board of Directors. Eric is a proud graduate of SUNY Buffalo.
JULIE GREEN
Julie drives both strategic planning and transformational agenda, focusing on increasing transparency of the business to both management and shareholders, supporting client and vendor relations, and managing costs through process improvements and benchmarking. She is a trusted partner to the management of the company, working both as a supporter and a sounding board, who is able to challenge business plans and investment ideas by applying shareholder mentality with the focus on a longer-term value generation to potential decisions. Julie is a CPA, Certified Fraud Examiner, and a proud graduate of SUNY Albany.
ALISON REELEY
Alison is a seasoned senior communication, marketing, and change strategist boasting over two decades of experience leading innovative teams to craft brand experience strategies and drive successful change initiatives. Known for her ability to challenge the status quo, Alison excels in transforming complex concepts into actionable plans, consistently embracing fresh perspectives to tackle intricate business challenges. Reach out to Alison at alir@bumblebeemarketing.net or ericrabinowitz@marketingnurture.com to connect on topics ranging from marketing and communications to culture and team building.
CAROLINE LIFE
A Milwaukee-based marketing and content strategist with Silicon Valley experience, Caroline brings 15+ years of expertise leading high-impact campaigns for top technology and SaaS companies, including AT&T, Cisco, VMware, and Google. As VP of Marketing, she drives brand storytelling, digital strategy, and account-based marketing to enhance customer engagement and business growth. An empathetic leader and creative problem solver, Caroline specializes in omni-channel content, PR, and customer success marketing, delivering data-driven strategies that increase retention and revenue.